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Titre
An analytical model of the relationship between product quality and advertising
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BSO - Titre
An analytical model of the relationship between product quality and advertising
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DOI
DOI
10.1016/j.ejor.2017.05.016
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DOAI
DOAI
10.1016/j.ejor.2017.05.016
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Identifiant WoS
WOS:000405157300022
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Accès ouvert
OA - Non
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Source - Accès ouvert
OA - Non
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Type d'accès
Non OA
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Editeur
Elsevier
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Source
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
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ISSN
0377-2217
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Type de document
Article
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Notoriété
4 - Excellente
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CNRS
Oui
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CNRS - Institut
INSHS - Institut des sciences humaines et sociales
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uid:/M641QFGC
12/10/2021 14:52:47 (latest)
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